The dizzying growth of sales on the line Ecuador is increasingly attracting the interest of multinational companies dedicated to providing advice and it is a country within a country with services and platforms ready for large companies and retailers use them in your quest to launch or strengthen your presence in digital channels.

And that is that digital commerce is showing hyper acceleration as a result of the pandemic of 2020, where many companies were forced to launch these channels on the fly to avoid disappearing. Three years later and with a recovery in between, this trend is far from slowing down as sales collections more than doubled from $1.5 billion in 2019 to $3.2 billion in 2021 and hit $4 billion annually. past with a growth of 25%.

It is expected that the second Cyber ​​Monday of the year, which will be on June 12, will exceed 320,000 visits

For this year, companies and unions associated with the sector, such as the Chamber of Commerce of Guayaquil and the Ecuadorian Chamber of Electronic Commerce, expect a closing of no less than 4,360 million dollars.

One of these multinational companies that strengthened its presence in Ecuador to meet the growing demand was VTEX, a business platform for digital commerce where brands and retailers They develop their Marketplace channels with native and advanced experiences for B2B commerce (businesses selling to other businesses) and B2C (businesses facing the end consumer). For Carlos Delgado, Country Manager at VTEX Ecuador, the shift and migration to digital channels is an irreversible process that never stops evolving. This was understood by the multinational company, which, although it has been serving clients in Ecuador for fourteen years, has created its own team in the country since 2021.

Delgado explains that these types of multinational companies are starting to test these models in countries with larger populations and greater digital maturity, but after the hyper acceleration generated by the pandemic, in Ecuador scenarios are provided for companies to have a digital presence. He assures that currently 40% of companies participating in e-commerce events in Ecuador, such as Cyberdays or Cyber ​​Mondays, are stores that have VTEX technology.

VTEX offers its platform to more than 70 active stores in the country such as: Pycca, Creditos Económicos, Marcimex, Tía, Almacenes Estuardo Sánchez, H&M, Bath & Body, Victoria’s Secret, Totto, Medicity, Xtrim, Sony, Electrolux, Whirlpool, Simmons, Payless Shoes, Unity Store, The North Face, among others.

With more than 400,000 visits, the first Cyberday 2023 surpassed the last one held last year by almost 50%

Publicis Commerce is another digital business consulting service that announced its arrival in Ecuador this month, after positioning itself in Mexico, Colombia, Peru and Brazil. It is part of Publicis Groupe, which is present in more than 100 countries and in Ecuador since 2011, when it started as an advertising agency.

José Valenzuela, head of Publicis Commerce in Ecuador, predicts that electronic transactions of tangible products in Ecuador will grow by 16.4% in 2023 and that by 2025, electronic commerce will serve more than 7 million users. He assures that the company, which has experience in the North American market, has decided to expand to Latin America to help brands successfully face the new wave of Retail Media advertising that will reach the region and Ecuador.

“E-commerce is just taking its first steps in our region and we want to be that key player in the market that helps brands, retailers and consumers to successfully develop this market,” says the CEO and ensures that e-commerce is growing at rates over 18% per year in the region. As for expectations in Ecuador, he admits that several of his services are, today, unknown in the Ecuadorian market, so at least this first year he will focus on educating the market and attracting the first companies that bet on their growth. multichannel.

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For Leonardo Ottati, president of the Ecuadorian Chamber of Electronic Commerce (CECE), these multinational companies will continue to come because of the acceleration shown in electronic commerce. “The Ecuadorian market, digitally, continues to mature and grow every day and is becoming an important destination for all these brands because there is more supply, more demand, more maturity and better conditions.”

It should be noted that the fact that the authorities (current and previous) were informed about the regulatory issue also contributed to this. “This makes the digital ecosystem attractive, not only for the region but also for global multinationals.”

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Meanwhile, there are companies that also target the financial sector, such as Minsait, an Indra company, a global company present in Ecuador since 2006, which recently presented its cloud service offering for the country’s banking sector that facilitates entities to generate new business or digital product launches.

Called Platform Elements, Minsait’s proposal includes solutions with a 100% digital approach, a turnkey delivery philosophy based on complementary components, so that each service is independent and flexible to adapt to the needs of users and give you the ability to start a digital business in an agile way.

According to Minsait’s growing digital maturity report for 2022, “Modernize and grow in the cloud”, despite the fact that banks are widely aware of the importance of digitization (90% have direct managers in their organizations), the evolution of applications is not yet considered. priority proposal for economic return. 88% of entities do not have a high level of maturity in cloud migration, although 56% have already reached agreements with at least one cloud service provider and/or hyperscalers, and 44% have a defined strategy for developing the evolution of their systems.