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Two Ecuadorians with a business for women and another for shopping are among the twelve winners of the Start Path Empodera

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Nathaly Vinueza, an Ecuadorian entrepreneur, is currently visiting Las Vegas, in the US, with her Warmi startup. It is a virtual platform and the first fintech network that offers women tools through artificial intelligence. The first is a virtual assistant that supports the woman in a self-diagnosis of her life, while also helping her to keep a virtual diary that will allow her to detect cases of harassment or abuse in her daily life. The second is the possibility of accessing insurance for financial protection, her life, among others.

Nathaly is spreading her Warmi initiative (which means women and equity in ancient languages) internationally, after she has just won an award, along with eleven other initiatives from three Latin American countries, in the fourth edition of the Start Path Empodera, the USAID and Mastercard accelerator aimed at high-impact ventures led by women. She assures that it was a delightful surprise to receive the recognition that consists of advice and also monetary resources that help her deepen her entrepreneurship that will be officially launched in October.

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MeanwhileMaría Eugenia Garrido was also the winner with her venture called Virtune Mall. It is a digital platform where the entire value chain: from consumers, referrals and entrepreneurs, generates income. This project seeks to be a digital solution that encourages electronic commerce, promotes the financial inclusion of thousands of women in South America and allows them to generate income with equal opportunities. Every affiliate receives a margin of the product or service that is sold by their reference from: food, clothing, payment of water, electricity, education, among others, and on the other hand, every store of entrepreneurs and businesses has thousands of distributors of their products or services. . Thus redistributing in a more equitable way the income generated by the commercialization of the thousands of products available on the platform. “Our purpose is to be the digital solution that encourages electronic commerce, promotes the financial inclusion of thousands of women in South America and allows them to generate income with equal opportunities,” says Garrido. The platform was launched in March 2021 and in eight months it generated 8,000 users.

Another of the winning ventures is that of María Eugenia Garrido, it is a platform where income is generated from consumption and referrals. Courtesy: Virtue
Photo: The Universe

The 12 winners from Ecuador, Colombia and Peru will receive personalized mentoring and up to $35,000 in non-reimbursable resources to invest in the growth of their company. They will also have access to a four-month business acceleration program, specially designed for visionary and innovative women who lead high-potential early-stage companies in high-tech sectors. fintechfinancial inclusion and technology to expand trade.

Start Path Empodera started in Colombia; in its third version it expanded its borders to Peru and in its fourth version it also reached Ecuador. The purpose of the program is to strengthen a network of women entrepreneurs focused on creating new businesses that, through technology, solve problems of inclusion, access and trade facilitation to improve the lives of more people.

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The women entrepreneurs who participated in the first three versions of the program have obtained concrete results in their companies after being accelerated by Start Path Empodera: they launched new products and services, They closed investment rounds, doubled their sales, obtaining 77,000 new clients. In terms of employment, full-time jobs created by enterprises increased by 79.6%. Of those new jobs, 54% were held by women.

The other winning ventures in this fourth edition of Colombia were:

Qubit is a digital asset solution for managing event access credentials. through the blockchainQubit solves fraud problems with technology.

top-up, a complete solution for domiciles, couriers and drivers of last-mile intermediation platforms, maintains a digital wallet, available 24 hours a day in an agile and secure way.

AgrodatAi is a comprehensive digital platform for the agricultural sector, which offers commercial and information services.

dnubo is a platform that integrates applications associated with e-commerce aimed at SMEs with the aim of helping them in their digital transformation process.

AI-Applied Increase sales through apps and bots that optimize the processes and communication of the sales force.

Connected Stores It develops digital infrastructure for the delivery of social benefits with transparency and impact on the local economy. Benefits, subsidies can be delivered more efficiently.

Bee Company dedicated to improving productivity in decision making in companies through the integration of information sources and data analysis.

bitu It is a solution for companies to get closer to their employees with benefits that they really need. Through a flexible platform, companies provide microinsurance, financial wellness, or incentives and rewards.

I am is a developer of new businesses that, based on emerging technological solutions, seeks to close the existing market gaps between informal and formal job search in microenterprise and SME sectors.

The Peruvian enterprise that also received recognition was Loop, that connects migrant women with decent employment opportunities cleaning houses and offices for hours in Lima.

Source: Eluniverso

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