Father’s Day: how can mypes improve their sales during this campaign?

The commercial campaign for Father’s day It is the third most important after the Christmas holidays and Mother’s Day. Thus, medium, small and micro businesses are preparing to boost their businesses and improve their sales on this occasion.

According to Ximena Vargas, general manager of SumUp Peru, entrepreneurs could improve their sales if they implement five simple strategies:

• Improve the point of sale. It is key to improve the exposure of products or services and make improvements to shelves, shop windows, showcases, counters, etc. They should focus on the areas most visible to customers. Businesses related to electronic equipment, cell phones and accessories, sporting goods, restaurants, fashion, liquor, food, gift shops, among others, are the most dynamic on this date.

• Update the payment gateway. With the reduction in the use of cash and the increase in electronic payments, it is essential to offer various payment options, such as wireless POS systems, payment links, bank transfers and electronic wallets. The more digital payment alternatives are offered, the more facilities will be provided to customers to ensure sales, said the specialist.

• Strengthen social networks. If you’re selling online, it’s crucial to take advantage of social media. Even if the sale is not made online, the website and social networks can be used to announce offers and promotions. Add a section or banner dedicated to Father’s Day and run an email campaign to encourage readers to visit the store.

• Create product kits or conditional promotions. Offer offers that condition the discount of a preferred item to the acquisition of another of less interest, as well as recommendations, offers and 2×1 combos. These kits can be made up of a high-demand item together with another that has less movement, but is complementary. In addition, they will help pull products out of inventory.

• Provide personalized attention. Personalized attention is crucial to generate links and retain customers. It is important to offer a good service based on a positive attitude, good communication, willingness to answer questions and claims.