He electronic commerce it has become a popular option for most Peruvians after the pandemic. Thus, brands have adapted their approach to establish a direct relationship with customers, covering all aspects of the purchase process, logistics management, means of payment, digital marketing, among others.
As we approach the campaign of the Father’s daymany consumers anticipate their purchases through digital channels to find the perfect gift before the central date.
According to Yuriko Huayana, country manager of VTEX Peru, the period of greatest demand for sales usually begins around the third or fourth day of June and lasts until approximately the 20th of that month.
Although subsequent sales in the last weeks of June are not as high as the first, new transactions are still generated.
Greater demand
In 2022, the products with the highest demand for digital consumers were clothing and accessories; technology like smart TVs, tablets and cell phones; Home furniture; and finally footwear.
For this year, significant growth is expected in terms of turnover and participation in the Father’s Day campaign. In addition, it is planned to offer promotions, discounts, coupons, activations to obtain databases, reinforce with a call center and provide express deliveries, as projected by Huayana.
Source: Larepublica
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