The recording of the movie “Transformers: the awakening of the beasts” made in regions of Cusco and tarapoto (San Martín), between August and September 2021, left more than US$5 million in income for Peru, indicated the National Chamber of Tourism (Canatur). The large logistical expenses of the production company involved services, lodgingrentals, among others.
“A filming of this magnitude has to adapt locations, pay Hotelshire a local support producer, rent cars, food, tickets, organize an artistic setting for a scene in which Plaza de armas de cusco and other expenses in the cities that were filmed involve an investment of more than US$5 million,” said Tito Alegría, executive director of Canatur to the andean agency.
It is estimated that 150 million people will see the tape of “transformers”. Photo: Andean
The movie It was recorded in locations such as Alto Shilcayo, the La Unión waterfalls, the Ahuashiyacu waterfalls and the Shapaja district in the San Martín region. While in the CuscoMachu Picchu, Sacsayhuamán, the Plaza de Armas, Chinchero and the Málaga pass were the favorite cities for recording.
In addition to the 150 million people who, as projected, will see this film in the various movie theaters around the world, “there will be another 100 million more viewers when the film is transferred to the different digital platforms, such as Paramount Pictures and Netflix”said Joy.
“From 2024, we would begin to reap the arrival of foreign tourists to Peru by movie because the high season and receptive tourism reservations in our country are already defined for this year,” he added.
“transformers”: they estimate a 50% increase in foreign tourists
On the other hand, the CEO of Canatur highlighted the work of the Commission for the Promotion of Peru for Exports and Tourism (Promperú) because it is taking advantage of the projection of “Transformers: Rise of the Beasts” in the main cities of the world through an advertising campaign, in order to attract foreign visitors to our country.
Filming for large production companies generates income in hotels, services and rentals, according to Canatur. Photo: Composition LR/Paramount Pictures/Andina
“He tourism it is inclusive for the generation of work and income for Peruvians, and when the film was recorded, vans and other services were rented for filming, giving Peruvians income,” he said. Promperú expects the arrival of foreign tourists to increase up to 50% thanks to the worldwide projection of said tape.
Source: Larepublica
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