The Supervision for the control of market power made observations to Article 69 of the Regulation replacing the General Regulation of the Law on Sports, Physical Education and Recreation, in which moderate drinks are defined as those that have a degree alcoholic under 5. Additionally, he asked the executive branch to consider his change because, as he currently writes, he would represent regulatory obstacle to the participation of individual players in the market.

The National Administration for the Promotion of Market Competition of the Main Supervisory Authority worked on the Report on Regulatory Obstacles related to the mentioned article of regulation, within the case called “Beer”.

For the control entity, setting the alcohol level to 5 for moderate drinks could limit the participation in multiple public events of some economic entities that produce drinks with an alcohol level higher than the specified level.

of what is known the best-selling beer in Ecuador has 4.4 degrees. However, there would be other actors related to craft beers who would not be able to do this because they have a higher degree.

In this regard, the report indicates that, although the Presidency of the Republic has the regulatory authority to issue a regulatory authority where the definition of moderate drinks is found; The purpose of the Regulation, namely the promotion of sports, physical education and recreation, is not related to the measure proposed to achieve it. The definition of a moderate drink according to the level of alcohol in this case “would be configured as a regulatory barrier to entry and persistence in the market”, says the control entity.

Based on the conclusions of the Report, the Supervisory Board recommends to the Presidency of the Republic, the Ministries of Sports, Government and Health, and the Ecuadorian INEN Standardization Service: