Many customers were wary of advertised discounts and compared with previous normal prices to check the benefits
The Black Friday brought an unusual trade move this last Friday in November. Offers, discounts and interested parties in search of the best prices was the trend of this day, which, however, did not present the same frenzied movement that characterized the date in other years, especially in prepandemic. In many cases, this time the discounts did not meet the expectations of some customers who expected better benefits; while others did find significant discounts.
Unlike other years, the exercise of comparing normal prices with promotional prices weighed when making decisions in a kind of expectation vs. reality.
For example, Segundo Ibarra, who was looking for weights and sports equipment, assured that he investigated the prices in advance to compare and confirm that the discounts were convenient, since he assured that the current economic crisis forces to analyze expenses well, even if they are promotions.
Credit cards give more time to pay for Black Friday purchases. Up to how many months to differ and what articles?
“I have traveled, prices are almost the same, they have not reduced almost anything, only 5% maximum 15%,” said Ibarra, who assured that this year he was attracted by the discounts he took advantage of the previous year and that he thought that would be repeated.
Ibarra arrived at the Coral Hypermarket, on Avenida Carlos Julio Arosemena, where long lines formed to enter from 09:00. The establishment offers discounts of up to 80% until this Sunday 28. It was found that toys, clothing, food and others are offered with significant discounts.
Tania Bermejo took the opportunity to buy toys for her children and nephews with 40% and 50% discounts. “Here it is always good to come for the toys, they come down a lot in price. It is the fourth time that I take advantage of these purchases of Black Friday”, said Bermejo, who assured that he saved about $ 70 compared to normal prices.
Génesis Delgado also took advantage of discounts of between 10% and 15% offered on household appliances such as televisions, refrigerators and air conditioners. She bought the entire household to furnish an apartment. “They made me about $ 3,000 in total, I compared with normal prices and saved a little more than $ 1,000,” he said.
The highest discounts, between 70% and 80%, were concentrated on small and technological items such as cases for cameras and tablets, microphones, etc.
A team from Diario EL UNIVERSO compared prices previous to the promotions with the current ones offered by Black Friday in some warehouses.
In Guayaquil, shopping centers will have special hours for ‘Black Friday’ 2021
One of them was Artefacta de Mall del Sol. For example, it was found that a 55-inch television, Nakamichi brand, which last October had a price of $ 930 was offered yesterday at $ 599.
There were also artifacts that despite already being with discounts since the beginning of November, such as a 55-inch LG television that last November 14 was at $ 995, already with discounts for the Black Findes promotion; yesterday it lowered its price further and was offered at $ 849.
Milton Macías, head of the warehouse, assured that the demand increased much more than the weekends before the Black Friday, where there were also discounts.
“Customers feel confident because they really see significant discounts on products in relation to previous prices,” said Macías, who explained that the discounts are possible thanks to agreements with brands that encourage Black Friday, even above Christmas campaigns. .
In Megamaxi, prices were also compared and real discounts were confirmed. For example, a 65-inch television that until November 14 was at $ 1,359.99 this Friday fell to $ 1,205, a discount of 11%. Also, another screen of the same inches, but from another brand, fell from $ 1,099.99 to $ 934.99, 15% less. Meanwhile, other appliances such as refrigerators, which that weekend already presented discounts for the Maxi Days promotion, maintained their discounts.
However, social networks also began to make price comparisons for the Black Friday and in most cases there was skepticism about the veracity of the discounts, in general.
An example of this was the comparison between the normal price of a coffee maker ($ 24.27), which yesterday showed an increase in it and reached $ 29.71 in a local store and with the discount for the Black Friday of 10% was $ 26.74, that is, $ 2.47 above the supposed normal price.
Meanwhile, at the Sony store in Mall del Sol, prices were also compared. A 65-inch 4K Ultra HD TV dropped from $ 3,299 to $ 2,899, 12% off. Other items such as speakers were down 16%. In the store they assured that around 50 items are offered with this type of discounts that range from 5% to 60% and until they are exhausted. stock.
In Marcimex, in his store on Avenida Nueve de Octubre, many items ran out in the first hour of service, as the store opened at 06:00. One of the most sought-after items was the 32-inch Global brand televisions that the store promoted at $ 120 per Black Friday. “We had 30 units, they ran out in the first hour, not one was left,” said one of the commercial advisers.
Cybermonday Ecuador edition will be held from November 26 to 29
Meanwhile, the different establishments will maintain their offers this weekend or until exhaustion stock and many of them also virtually in conferences such as Cyber Monday, organized by the Guayaquil Chamber of Commerce, which began this Friday and will be active until Monday, November 29 with more than 50 participating brands. (I)
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
