Indecopi ultimately sanctioned trash can kings for spreading misleading advertising on their digital media. The company claimed that the rolls of its toilet paper Of the brand Paracas Black Premium They had a length of 40 meters without having the elements that prove said affirmation.
In this regard, the body imposed a penalty fee of 482.78 UIT, equivalent to S/2 million 389,761 after committing acts of unfair competition in the form of deception.
Reiteration
In dialogue with The Republic, Jamie Delgado, consumer defense expert, commented that it is not the first time that the company commits this infraction.
“At Aspec, we did a comparative study in 2009. We compared all brands of toilet paper and we discovered that Paracas contained less than what was advertised,” pointed to this newsroom..
Papel Paracas must be rectified after misleading advertising. Photo: composition LR/Indecopi
The specialist explained that Paracas was advertising at that time a roll with a length of 34 meters; nevertheless, in practice it was only 28 or 29 meters”. Now, with the million-dollar fine received, Delgado maintains that “the company never understood or learned the lesson despite the complaint made 15 years ago”.
“It is preferable to have an excess (length of toilet paper) than to lack it. And as long as it is in favor of the consumer, never against it,” he said.
Aspec discovered in 2009 the practice of deceptive advertising on a toilet paper roll. Photo: capture Canal N.
They urge Indecopi for greater inspection
Delgado argues that indecopi It should not be limited to collecting only one complaint, but to continue investigating through permanent studies that make all brands visible to verify their behavior in the sale of their products.
As he recalls, when these actions of various companies were put under the magnifying glass years ago, they discovered that the use of imperfections and impurities in the toilet paper roll was a common praxis, the appearance of greater volume through techniques such as high-relief gradient , among others.
Paracas paper sanction: what does Aspec think?
For her part, the Peruvian Association of Consumers and Users (Aspec)regretted that now consumers can no longer trust what companies say and are forced to act as auditors.
“All information contained in the labeling or advertising must be truthful. If it is not, it violates the law,” the association said on its social networks.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
