European and Asian buyers of Fair Trade coffees, connoisseurs of the quality of Peruvian coffee, expressed their interest in attending the third edition of the international contest Golden Cup Peru which will take place in October and in which producer organizations from the different coffee-growing regions of the country participate.
This was reported by the president of the National Coffee Board and member of the organizing committee for this contest, Tomás Córdova Marchena, at the launch ceremony of this contest that seeks to promote not only microlots but also large lots of fine coffees to meet the demand of the demanding international market.
“Peru ranks first in terms of the number of coffee organizations accredited by Fairtrade with 182 cooperatives or associations, representing almost 63,000 small coffee producers, as well as in terms of sales volume for export, with more than 51,000 tons, which is equivalent to 23% of the total,” said Córdova, who is a producer in the San Martín region.
He added that last year 1,100,000 quintals were exported, equivalent to 20% of total exports and generated an income of US$264 million.
For his part, the president of the National Fair Trade Coordinator (CNCJ) and president of the Norandino Cooperative, Wilfredo García, He specified that 38% of the country’s coffee-growing area cultivates Fairtrade aromatic beans, which means about 170,000 hectares.
He stressed that the Golden Cup Peru, since its first edition, has served to encourage coffee growers to opt for quality crops, as well as to position Peru’s good image as a producer of high-quality coffee.
Commitment from Produce and Mincetur
The Ministers of Production, Raúl Pérez, and of Foreign Trade, Juan Carlos Mathews, recognized the importance of the coffee production chain in the regions and they promised to continue supporting producers and business associations to consolidate leadership in the production and export of Fair Trade coffees.
While Ambassador Elmer Schialer, Vice Minister of Foreign Affairs, commented that Golden Cup Peru is an important event that will help the internationalization of our flagship products, a task that Peruvian diplomatic representations will continue to do in the world.
About the Golden Cup Peru contest
The contest will be carried out in a decentralized way and the samples will be tasted in three regional stages with venues in the north, center and south of the country between August and September of this year. They will classify the microlots that have a minimum of 86 cup quality points; and for full containers, a minimum of 83 points.
The contest is organized by the Latin American and Caribbean Coordinator of Small Fair Trade Producers (CLAC), Fairtrade International, the National Coordinator of Fair Trade Peru (CNCJ Peru) and the National Coffee Board (JNC), under the auspices of the International Trade Center (ITC).
It is co-sponsored by the Ministry of Foreign Affairs (RREE), the Ministry of Production (PRODUCE), the Ministry of Agrarian Development and Irrigation (MIDAGRI), the Ministry of Foreign Trade and Tourism (MINCETUR), the Promotion Commission of Peru for Exportation and Tourism (PROMPERU), the National Commission for Development and Life without Drugs (DEVIDA), Sierra y Selva Exportadora, AGROBANCO and the United Nations – UNDP.
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