Nobis Holding de Inversiones has signed an agreement with the global fruit and vegetable export company San Lucar to commercialize high-quality Ecuadorian products in Europe. Therefore, it is expected to open new international markets and attract foreign investments.

On the one hand, Nobis, with its experience in attracting investment and producing non-traditional fruit, has the ability to provide goods with high differentiation due to its quality.

On the other hand, San Lucar, as a retailer and producer of fruit, will contribute with its experience in business and knowledge of food preferences of new consumers.

Nobis Holding will invest 6 million dollars in encouraging the export of non-traditional and organic products

San Lucara plantations are located in different regions, with an offer of about 100 varieties of fruits and vegetables from more than 35 countries and a presence on the European market.

José Antonio Ponce, vice president of Nobis Holding de Inversiones, confirms: “This collaboration implies a commitment to work characterized by sustainability and fair trade. Both companies want to guarantee sustainable agricultural practices, respect for the environment and the well-being of workers”, while ensuring that Ecuadorian products sold in Europe meet high standards of quality and social responsibility.

With an investment of 120 million dollars, Pronobis and Cosmobiens are launching a real estate project in La Aurora

The company states that this type of agreement favors the revitalization of exports and aims to promote the development of the Ecuadorian market for exotic and non-traditional fruits, such as blueberries, organic dragon fruit (yellow and red), organic ginger, organic orito, among others, for key destinations. such as Canada, Scandinavia, Italy, England, Poland, the Middle East and North Africa.