E-commerce in Ecuador continues to grow. According to the Ecuadorian Chamber of Electronic Commerce (CECE), at the last Cyberday, held last April, there were more than 400,000 visits to www.cyberday.ec with an increase of 49.98% compared to 2022.

Leonardo Ottati, president of CECE, comments that at the event, which was attended by more than 40 companies from different product and service categories, the average sales ticket was $192, while the highest ticket was $7,342.

A new edition of Cyberday is being prepared for next August, in which more than 40 companies will participate. In 2022, e-commerce generated $4 billion

Ottati points out that the 5 categories that had the most preferences on the first cyber day of the year were technology, electronics, home, sport, fashion and tourism. It ensures that participating companies reach online sales that they would otherwise achieve in a month.

Among the companies participating in the latest event are: Tienda Mía, Movistar, Créditos Económicos, De Prati, Almacenes Tía, Etafashion, TVentas, Artefacta, Equair, AgriShop, Orocash, Electrolux, Moda RM, XTrim TV Cable, Simmons, Despegar Nuvei, Marcimex , Carestina.

“Participating companies comply with best practices not only in terms of security, but also by focusing their operations on customer experience; that it is not a matter of one purchase, but of many purchases and that very often”, emphasizes Ottati, who recalls that in 2022, approximately 4,000 million dollars in sales were achieved through electronic commerce, which set a sales record.

In 2021, e-commerce in the country generated 3.2 billion dollars, in 2020 – the year of the pandemic – 2.3 billion dollars and 1.5 billion dollars in 2019.

The next Cyberday is scheduled to take place from August 21 to 23.

Lacamara.shop, a ‘marketplace’ that seeks to increase Ecuadorian ‘e-commerce’ in the region, where it represents less than 2.5%

According to the head of CECE, every day more and more customers are opting for the digital channel as their preferred channel. “If we add to that the promotions and financing plans of the most representative companies in the sector, the economic effect is even greater. With the security and proper functioning that these brands provide along with their support services, we are sure that it is not just the participating brands who win, but the big winner will be the customer. on the line for a good shopping and security experience offered by participating stores,” explains Ottati.