Crocs footwear brand continues to expand in Ecuador. They are about to open a new store in Manta, in the Mall del Pacífico, and they plan to open new facilities again next semester. Its growth and rebranding has meant an investment of approximately $800,000 over the past few months.
Within the expansion plan for this year is the goal of expanding the presence on the Ecuadorian market by commercializing wholesale products with official distributors, noted commercial director Bernarda Barreiro.
Crocs has formed an alliance with Capricho, a venture between two sisters from Ecuador
Another way to expand it is to strengthen its channel e-commercebecause there they reach consumers in the provinces of the country where they do not have physical stores.
This brand has 18 stores in Quito, Guayaquil, Santo Domingo, Machala, Ambat, Portoviejo, Manta and Cuenca. In 2022, they opened three stores in shopping centers.
New Crocs and Roland stores open in Guayaquil
In addition to the expansion plan in Ecuador for 2023, it also presented its new spring-summer collection, which includes sandals and traditional Swedish shoes.
The brand assures that it was recently included among the ten luxury brands, competing with brands such as Saint Laurent or Prada, and that its products are made for the whole family: women, men, children, but also its business, which refers to prices from $60. (AND)
Source: Eluniverso
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