Mother’s Day 2023: how to prepare your venture to increase your profits on this date?

There is no doubt that Mother’s Day, despite being a date to honor the one who gave us life, is also key to the growth of businesses, since sales of items related to the item intensify. Therefore, it is common that, with greater competitiveness, it becomes a challenge to differentiate a product in the market. This is where entrepreneurs look for tools and new alternatives to better manage their business. For this reason, we spoke with two specialists who gave us the following keys to carry out a campaign of the Mother’s Day successfully.

Tips to prepare your business on Mother’s Day

Jessica Huapaya Cuzcano, director of the Professional Accounting School of the Autonomous University of Peruindicates that “during periods of high demand, accounting records They help us keep track of spending, which will allow business owners to make informed decisions.”

Likewise, the expert recommended “find improvements in business performance to know how to adapt to new trends”, since this allows us to make a difference with other ventures”. In addition, he gave us the following recommendations:

• sales strategy: the entrepreneur You must prepare your sales strategy ahead of time. In this planning you will have to include the budget so that you can see what promotions you could carry out.
• Offer promotions: consumers often seek offers or promotions on special dates. One approach to attract customers is to offer small gifts or discounts for purchases over a specific amount.
• Invest in social networks: people are closely linked to the social networks, so they are a useful tool to promote your business. Evaluate the possibility of running advertising guidelines using a hashtag to position yourself and increase your reach.
• Monitor expenses: a few days before the Mother’s Dayit is important to closely monitor expenses to ensure that they do not exceed your possible income and to be prepared for any unexpected expenses.
• Review prices: evaluate prices to see if they are competitive in the market and can attract the customer. You have to make sure you provide good value to customers. consumers.
• Expand inventory: make sure you have stock products with the most requested products so that you can contain the demand.

For the specialist, it is important that after the Mother’s Day an inventory and a detailed record is carried out to analyze the results of the sales strategy and promotions. “The strategies can be used or adjusted for the next campaigns,” she concludes.

How to grow your business if you are an entrepreneurial mother?

According to the study “Profile of the Peruvian Entrepreneur of Bicentenario”, 60% of entrepreneurs in Peru are women. Many of them are also mothers and must deal with their daily activity and their business while fighting against gender stereotypes.

In this sense, Geilán Mustafá, director of the Family Business Association (AEF), argues that entrepreneurial mothers must balance their personal and work lives. Thus, she affirms that they have been able to train themselves and face the distrust of those who believe that they cannot take charge of a company. The expert gives us some recommendations to grow a business:

• face the challenges and stereotypes: in a space dominated by men, the entrepreneur must be aware of her strength so as not to feel fear, so she can face gender stereotypes and develop as a leader in the business.
• Establish goals clear: it is necessary to have a clear vision of what you want to achieve with the venture, which has to be realistic and according to the context of each one. Thus, the objectives can be outlined and specified.
• get trained in technology: Currently, digital tools mobilize the world. Therefore, it is essential that mother entrepreneurs should choose to attend workshops and learn from technology to expand their business.
• Manage your resources: You must maintain a balance between personal and work life. Therefore, it is better to divide the tasks so that you maximize your productivity without neglecting quality family time.
• have a equipment: It is good to have a support team that allows lightening the overload of work, planning and contrasting ideas, as well as strengthening the work.