Mother’s Day: 49% of online shoppers will spend more than S/500 on this date

The next Mother’s Day, 49% of Peruvian online shoppers will invest amounts greater than S/500 for this celebration. In addition, sales in this modality will grow by 20% compared to the same campaign in 2022, estimates the Chamber of Commerce of Lima (CCL).

The head of the CCL Digital Transformation Center, Jaime Montenegroexplained that, of this group, 19% of online buyers will have a ticket that goes between S/500 and S/750; 17% between S/750 and S/1,000; and 13% more than S/ 1,000.

While, 51% of these buyers will invest less than S/500, in which 27% will spend an inferred amount of S/250. Meanwhile, 24% spending will be between S/250 and S/500.

He added that, during the two weeks prior to the Mother’s Daythe e-commerce Those who participate in this campaign could increase their sales by up to 50% compared to the days of the previous weeks, since online stores experience a significant increase in their sales.

For this reason, the categories that will have the greatest demand in this campaign will be the sectors fashion (27.50%), Health & Beauty (21.00%), technology and electrical (16.50%), home (13%), trips (9%), among others.

“Likewise, and especially on these dates, other categories are also promoted, such as gifts and accessories, such as bags, watches, flowers, jewelry, etc. In addition, it is also expected that, during the same day and the day before, a greater demand for food delivery orders ”, commented Jaime Montenegro.

He also indicated that, due to these celebrations, consumers have a strong preference for sending gifts to other cities, driving the growth of online sales.

What will be the main means of payment?

Regarding the means of payment, the most preferred for Peruvian online buyers is the credit card (33.50%); followed by the debit card (27.50%); tickets for payment in cash by transfer or at bank agents (15.50%); digital wallets such as Yape, Plin, Tunki, Lukita, etc. (13.10%); among others.

Regarding the dates of purchase, Jaime Montenegro explained that this depends on the type of product or service that the consumer wants to purchase. For example, in products such as household appliances or furniture, the purchase is usually more than a week in advance so that there are no complications with delivery times.

“And, when it comes to smaller and easily mobile products, such as clothing, jewelry, flowers, among others, they are usually bought online in the previous week or even days before. All of the above indicates that online sales for Mother’s Day intensify, especially from two weeks before said special date,” he noted.