Last year, 7 out of 10 Peruvian consumers (73%) who make their purchases online were forced to spend less on their daily needs due to increased prices, according to a study carried out by the market analysis company G.F.K..
Research also indicates that close to 45% of people believe that now is a good time to wait rather than make a purchase right away. This indicator has had an accelerated growth since 2020 when it stood at only 33%.
By contrast, only 11% of people perceive that it is a good time to acquire a good.
This is complemented by the actions that consumers have taken. For example, more than half of them (53%) postpone their purchases until the product they want is on sale.
“Today, consumers are very clear about discount seasons, such as cyber days, and they also know when companies raise prices so that discounts appear. They are more attentive because they think much more about their expenses,” he says. Karen DoigCountry Manager of GFK Peru.
The increase in prices has also made a third of this population (31%) buy second-hand products instead of a new one. While a similar percentage (32%) switched from well-known brands to less expensive ones.
In technological equipment
On the other hand, last year online purchases of technological products and durable goods represented 31.4% of the total sales of companies in this category in Peru. The result is higher than that registered in Argentina (26.8%) and Colombia (13.5%).
At the regional level, Chile led this type of operation with a penetration of 49.6%, followed by Brazil (46%). The Latin American average was 39.5%.
By segments, in our country the category of information technologies, where products such as computers and printers are found, is the one with the highest percentage of Internet sales and reaches 51%; This is followed by the brown line item where electronic image and sound equipment stands out with 36.4% of total sales. The lowest sales volumes using this modality are found in white goods (32.6%) and mobile phones (21.2%), in this segment we are only above Colombia whose online sales reach 12.9%.
Data
Evolution. In LATAM, sales of technological equipment over the internet before the pandemic were 20%; in 2021 it rose to 39%.
On hold. 46% of consumers in the region postpone their purchases.
Infographic: The Republic
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
