The end of the year holidays, such as Black Friday, Cyber Monday, Christmas Eve and New Year’s Eve, are becoming increasingly relevant in the sales calendar, as the behavior of electronic purchases of consumers is increased by almost 6% in Latin America and the Caribbean, during the 2020 holidays compared to 2019. In addition, Peru had a 28% increase in transactions through electronic commerce, according to data from Visa Consulting & Analytics (VCA).
According to Javier Vázquez, head of Visa Consulting & Analytics for Latin America and the Caribbean, e-commerce transactions grew during the holiday season the equivalent of four or five years in just one. Which, up to 26% of all transactions were made with Visa, as indicated by the VCA data.
The VCA analysis reveals that Panama, the Dominican Republic and Peru are above the regional average in terms of the use of electronic commerce transactions compared to the transactions of the year-end season. With an increase of 34%, 32% and 28%, respectively. They are followed by Colombia with an increase of 26%, Chile with 25%, Brazil with 18% and Costa Rica with 16%.
They also reported that the dates with the highest volume of purchases in the region are Black Friday, which in 2020 was the November 27, and December 22 and 23, corresponding to the days before Christmas Eve.
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