Soft drinks/carbonated drinks and snacks are once again the favorite products of citizens in stores in Ecuador. This is shown by a study conducted by the economic consulting company Dichter & Neira.
In 2021 and 2022, these products led the way ranking of the most purchased categories of the basic basket in popular stores in the country in the first quarter and this pattern is repeated in 2023, but now in the first two months.
Soft drinks and snacks lead the list of the most purchased products in stores in the first quarter of 2022.
The other three categories in this list are: bottled water, cigarettes and beer, respectively.
The company points out that as part of the study they conducted, they noticed that soft drinks are bought together with snacks and bottled water; while snacks are accompanied by juices and bottled water.
In the case of juices, on the other hand, customers prefer to buy sweet and salty cookies. Like UHT milk, they buy it with instant coffee and cold meat (cold meat).
Also, the consultant points out that 78% of purchases refer only to the soft drinks category, and the remaining 22% to others.
According to data from dichter & neira, the days in which there were the most transactions in stores were Thursday and Friday, both on the coast and in Sierra.
It also shows that on the coast Saturdays and Sundays represented 19.3% of sales, while in the Sierra those days are not so relevant.
Inflation in March was 0.06 percent, driven by the increase in the price of eggs
“It is important to analyze and monitor shopping behavior in Ecuadorian stores in order to understand the consumer and be able to develop market strategies that positively affect their shopping experience,” said Erik Morales, director of dichter & neira for South Latam.
According to the consultant, the study was conducted using tools storelivewhich is a scanner technology, which, by reading the bar code of the product purchased by the customer, collects data indicating the categories and brands with which the transaction is carried out.
Source: Eluniverso
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