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Supermarket launches lager beer brand to diversify competition

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With the intention of diversifying the Peruvian market, Tottus launched its new brand of Scolta beer.

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Through a statement, the firm attached to the Falabella group specified that escort It is a pilsner lager beer with a fruity, long-lasting and pleasant flavor with which they hope to conquer 10% of the market.

“We want the public to choose Scolta not only because of its excellent quality, flavor and price. Scolta is designed to accompany meetings, meals and all those special celebrations that unite us more as Peruvians”, they added.

The launch of Scolta occurs on the International Beer Day that is celebrated this Friday, August 5, and according to Tottus, it can already be purchased both in its physical and digital stores – including the Fazil app -.

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It is worth remembering that according to a recent study by Euromotor Internacional, the per capita consumption of beer in Peru amounts to 46 liters per year, 12 liters more than what was recorded in 2007.

Source: Larepublica

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