Shopping centers began to move prices within the framework of this shopping date.
From 07:00 this Saturday, the bargain hunters began to make their purchases within the framework of the Black Fiday with the event “To the early riser Mall del Sol helps him”, of said shopping center, which will run until Sunday.
With all the stores open, people began to arrive, with clothing stores, especially footwear, being the first to have queues. Most stores advertised discounts of between 20% and 50% in their windows.
Narcisa Pazmiño is one of the shoppers who arrived a little before the mall opened. She comments that she was able to find good discounts on clothes for her and shoes for her husband.
“I had already come weeks before to compare prices, and right now I have seen discounts. The secret is to come early, ”said Pazmiño, while ordering his purchases from three stores.
Meanwhile, another buyer, Reina Rivas, said that it was without the idea of looking for something specific and taking the opportunity to buy clothes and sundries. Although I thought that last year was better, because this time some stores were not totally clear and, for example, they linked discounts to a minimum sale value or to payment using a particular bank card.
One of the most visited stores from early on was the Nike store, where you had to queue to enter. At the exit, a family – a mother and two daughters – was with several covers. They commented that the prices of the shoes were good, and took the opportunity to buy for them and to resell at Christmas time, since there were shoes from $ 39.
In the first hours, the clothing stores were preferred; something that could also be noticed in the customer service line, where buyers presented their invoices to compete for prizes, with their bags with clothing and footwear purchases next to them, the vast majority.
Precisely, Paola Hidalgo, manager of the Aeropostale store -which had 50% in the entire store-, said that at 07:00 they started as every year, but in the first two hours, not as many people arrived as in the years previous ones, but that they had the expectation that during the day, the weekend and everything corresponding to Black Friday they will have good results.
He adds that in 2019 the event was very good; that, obviously, in 2020, due to the pandemic, it dropped a bit; but now they have seen an increase in purchases and hope to have a good sales season this year. He also thinks that advancing a week on Black Friday is a good idea, because that way people begin to search and advance their purchases, avoiding the accumulation of people in the following days. She and her team have been preparing for these dates for a month.
The hours of “Mall del Sol helps you early morning” is from 07:00 to 13:00, but several stores maintained their promotions all day or the discount percentages varied a little.
Katiuska Pazmiño, manager of the Seven & Seven clothing store —which had 10% to 30% on all merchandise, the discount being greater in longer collections—, also indicated that this is a good date for sales. His expectation was to exceed the numbers of 2019, since he comments that in the morning people look for more clothes and in the afternoon more people arrive for appliances.
At the He clothing store, his staff also welcomed how the day went by and more customers arrived. (I)

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