Gamarra businessmen plan to sell up to 50% less than last year in the autumn-winter campaign

The businessmen of the Gamarra commercial emporium they have suspended the production of garments for the autumn-winter season. The reason that has led them to make this decision is the high temperature that is still registered in the capital as a result of the arrival of the Coastal El Niño phenomenonaccording to José Luis Muñoz, president of the National Union of Textile Workers (Join up).

“We have paralyzed the entire winter campaign. The entire month of March we did a winter campaign, but we have stopped it because the summer has extended. The temperatures are very high,” Muñoz told The Republic.

According to the microentrepreneur, the manufacturers of the emporium have resumed the summer campaign until “there is a change of climate.” “The little that has been manufactured is going to the south. There the climate is different. They don’t buy summer (clothes), “she commented.

For his part, Hernán Nieva, president of Confex Gamarra, indicated that the weather conditions have meant a strong setback for those who have already purchased fabrics for the manufacture of winter garments. “Those who have already bought the raw material don’t know where to aim, they are fabrics that are practically going to be stored until next year,” held.

Losses of up to 50% are expected

Last year the winter campaign had a good performance and around 80% of the total produced was sold, according to Muñoz. However, the current conditions do not bode well for a successful season. “This year, if there is a harsh winter in two or three months, we should be selling 40% or 50% compared to last year’s demand”esteem.

In what corresponds to the summer campaign, the president of Unite also points out that there have been losses compared to the previous result. This is because of sociopolitical problems and weather conditions. “Definitely, the campaign is not the same as 2022. In total, the campaign has sold only 50% or 60%, compared to last year“, mentions.

Likewise, it refers that, in the last month, the southern market has been reactivated, which in the first two months remained blocked due to the protests. “In the south, there is a lot of demand for Arequipa, Tacna, and the merchandise that goes to Chile and Bolivia”, details. In contrast, in the north of the country, demand has lagged behind due to the rains. He adds that in order to normalize the flow of sales “both zones need to be activated.”