The Ministry of Production (Produce), through the Digitization and Formalization Directorate, will train and allow the participation of 160 mypes in the three CyberWow e-commerce fairs that will be held this 2023 in the country, as part of the activities for World Entrepreneurship Day.
For him cyberwow that will begin this week will have, in collaboration with IAB Peru, 60 mypes trained by Produce. While for the July and October editions another 100 will be selected, that will participate in these online sales commercial spaces.
Produce’s “Electronic Commerce, total experience” initiative is a comprehensive solution that seeks to provide tools in electronic commerce to strengthen the capacities of mypes, through training, support, and an online sales campaign.
In 2022, the participation of 85 mypes was promoted in the three editions of CyberWow, achieving sales of over S/100,000 and saving more than S/140,000 in training and advertising.
In Peru there are more than 102,000 formal entrepreneurs
The head of this sector, Raúl Pérez Reyes, reported that In Peru there are more than 102,000 formal entrepreneurs, who generate 340,000 direct jobs. In addition, 83.4% of all enterprises are linked to trade activities (41.7%) and services (41.7%) and their monthly average sales amount to S/22,000.
According to Produce, it is considered an entrepreneurial company only if it has been in the national market for 3 years, is active and formal.
Source: Larepublica
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