ticket master, the largest ticket platform in the world and a global leader, as part of its expansion strategy in Latin America, announced its entry into Peru to begin to gain ground in the Peruvian market. In this way, it will compete with Teleticket and Joinnus, companies already positioned in the country.
Hippie González Orellana, managing director of Ticketmaster Peruin dialogue with The Republic, commented that this entry into Peru is due to the fact that 2022 marked a significant leap for the industry, since our country hosted several high-level events, which has made it an attractive setting. Likewise, he stressed that the entry of this transnational shows that companies still trust the Peruvian market.
“It has been several thousand dollars of investment. But It should be noted that it is a global conglomerate that is committed to Peru, despite coming out of a social and political crisis. It is a large company that is generating employment and economy, which I hope will be repeated in other companies in other areas so that the Peruvian economy continues to advance in some way,” the executive told this outlet.
Based in Lima, Ticketmaster Peru will seek to set the standard for the ‘ticketeras’ in the country and set an ambitious goal, which is to be the leader of the sector in a three-year horizon. The projections of the transnational company for this year is to sell between 200,000 to 250,000 tickets; In addition, it is proposed to fill one to two National Stadiums this 2023.
Hippie González Orellana, managing director of Ticketmaster Peru. Photo: Diffusion
To achieve this goal, González Orellana announced that this Saturday they will announce their first major concert that will mark the start of ticket sales, initially online. Likewise, he noted that they are in negotiations to hold two other events. He also mentioned that the item sports catches their attention, so They hope to conclude an agreement in the coming months with a Peruvian soccer team.
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As part of this start of operations, Ticketmaster Peru It will have five physical points of sale, all located in the city of Lima and which will be part of an alliance with a supermarket. However, for the medium term the idea is to expand to the regions of the country.
Source: Larepublica
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