The famous Starbucks coffee has arrived from the United States of America to Ecuador, but it is not present in the cafeteria but with its frappuccino product, which is now on the shelves of the supermarket chain.

The international brand’s Frappuccinos available in the country are three varieties: Vanilla, Caramel and Mocha, in 281ml glass bottles priced at $5.95 each and a four-pack at $22.55.

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They are produced by the North American Coffee Partnership, the company with which Starbucks and PepsiCo launched the instant coffee category more than twenty years ago. “Starting as a new category, the iconic Frappuccino coffee drink has grown into a retail business worth more than $2 billion, and Starbucks is the leader in ready-to-drink coffee with a 97% share,” the brand reviews.

Starbucks Frappuccinos are available in vanilla, caramel and mocha flavors. Photo: Maria Teresa Martinez

Imports are carried out by Corporación Favorita, which includes the Supermaxi and Megamaxi chains, among others.

The production of 1.5 million bags of coffee in five or six years is the goal of the sector plan promoted by Reducafé

Starbucks was born with the first store in 1971 in Seattle offering freshly roasted coffee beans, tea and spices from around the world for customers to take home. In 1987, it started a cafeteria business and then expanded across the United States. In 1996, he opened his first store in Japan, then in Europe in 1998 and China in 1999. Currently, he is present in more than 70 countries of the world, in six countries of Latin America: Argentina, Chile, Uruguay, Bolivia, Colombia and Peru.

In Ecuador, this American brand is compared to the Ecuadorian chain Sweets and coffee which has 128 facilities across the country.