The online shoppingfollowing the COVID-19 pandemic, have experienced exponential growth, mobilizing around US$20 billion last year alone, driven by the rise of digital wallets, according to Jaime Montenegro, Leader of the Digital Transformation Center of the Chamber of Commerce of LimaCCL).
“This figure places us as the sixth most digitized economy in Latin America behind the Brazilian, Mexican, Argentine, Colombian and Chilean economies,” he explained.
He added that for this year online transactions will be carried out in the country for around US$23,000 million. “This means a growth of 23% with respect to the transaction volume of the previous year,” estimated Montenegro.
More than 42% of Peruvians buy online
The number of people who buy their products online has also been increasing in recent years. Currently, it is estimated that there are about 14 million Peruvians who buy online, which is about 42% of the total population of our country.
Of the total number of Peruvians who buy online, 61% do so using a credit card (33.5%) and a debit card (27.5%). While cash payments reach 15.5% and very close with 13.1% are payments with digital wallets. Only 4.2% of buyers pay on delivery.
average monthly expense
The frequency of purchases online is also an interesting indicator of the behavior of Peruvian consumers, since 75.5%, that is, 7 out of 10 online shoppers, make at least one purchase per month through virtual platforms.
Of these, 63.1%, around 6 out of 10 people, spend between S/750 and more than S/1,000 on online purchases monthly. Meanwhile, 30.9% spend between S/250 and S/750.
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