Digital payments: 5 points to take into account when buying in e-commerce

A study of Kushki, service of digital payments that integrates Latin America, points out that with the pandemicOnline payments have emerged as the preferred method in the region, and also in Peru.

This goes hand in hand with the rebound in the figures of the e-commerceTherefore, the trend is expected to continue in the coming months. According to Peruvian Chamber of Electronic Commerce (He understood), during the first six months of COVID-19, the growth was equivalent to that of the last 5 years, generating movements of US $ 6,000 million.

Therefore, Kushki shares five points to keep in mind to improve the experience in stores:

– Payment gateways: something very important to take into account is to have a payment gateway to carry out transactions, and it is important to make a good choice, since this will be in charge of processing confidential financial data.

– Security: Latin America is one of the most fraudulent regions in the world. On average, 8% of transactions are canceled due to suspected fraud, which is almost double the European average, according to Riskified data. For this reason, it is important to use a payment gateway that has the PCI DSS certification, a regulation that accredits the security standard of the main card issuers, such as American Express, Mastercard and Visa.

– Availability 24/7: having digital payments that are available seven days a week and 24 hours a day will help meet the needs that exist in the population. This can cause a business to increase its sales, especially in times of pandemic and end-of-the-year holidays.

– A single integration, several means of payment: By having digital transactions, businesses can have all the information on their operations in one place, which also helps with money management and reconciliation issues, minimizes problems, improves customer service and allows providing personalized experiences. .

– Upgrade: It is important to periodically update all the technological resources that are used to make online purchases. In this way, customers ensure that the system is working 100% and is not prone to errors or information leaks.