Between the first quarter of 2021 and the first three months of this year, the consumer sector associated with home care registered an increase of 11%, as the brands in this segment achieved the greatest progress in the demand of Peruvian consumers, according to Cecilia Ballarin, manager of customer service at Kantar Worldpanel Division.
Thus, the average ticket that the Peruvian buyer allocated to this type of article it has increased by approximately S/5.00 in the last year.
“From what the consumer used to spend an average of S/20.00, now they are spending about S/25.00 (on cleaning supplies)”, says Ballarin.
According to the Kantar representative, the increase in demand for these products is due to the new needs that have arisen in consumers due to the effects of the coronavirus pandemic. COVID-19.
“Brands are responding quite well to the different current needs of the consumer through more moments of use of the different products and they are adopting their value offers to new needs”, he maintains.
Top Performing Brands
In the group of brands intended for cleaning basket that have managed to position themselves as the preferred by Peruvian households between 2021 and 2022, Bolivar remains in first place. However, Clorox and Sapalio climb one position and are in second and third place, respectively, according to the Brand Footprint 2022 prepared by Kantar.
In this regard, Cecilia Ballarin points out that the progress of these brands is due to the fact that “They have been able to educate consumers about the different cleaning habits within the home.”
Paracas and Elite toilet paper are also included in the top 5 cleaning products most used by Peruvians. In the case of the latter, it has fallen three positions in relation to the previous ranking, while Paracas has climbed six positions in the same period.
Preferred. In the general ranking of brands preferred by Peruvians, Gloria ranks first.
Top 5. Doña Gusta, Ajínomoto, Bolivar and Inca Kola follow.