Club Premium Clásica beer, a Cervecería Nacional brand, took the first step towards internationalization and has already reached its first market. This is the United States, where the product is already exported thanks to the company’s solid commercial alliances with distributors.
The history of Club Premium began with its creation in 1966 at the hands of the German brewmaster Walter Schneider. The company calls it a Pilsen-type beer lager with European style, but with an Ecuadorian soul.
Walter Schneider: 50 years ago it was a miracle to make beer
The Club Premium Clásica has an intense aroma and flavor due to its ingredients, such as the use of selected malt and double hops, as well as a longer maturation time to maintain the highest quality standards. It is located at position 20 on the bitterness scale.
While the Club Premium Platino is made from 100% barley malt, it has a balanced body with a floral aroma for an extra-fine flavor. It is located at position 16 on the bitterness scale.
700,000 Ecuadorians live in the US and had not been able to toast with us or accompany their barbecue with Club. We proudly say that expertise has no borders, and now Club is exported to the US. #TheMaster’sArrivedAEEUU Mention the person you can now toast with. pic.twitter.com/lj4tW3eVTx
– Club Premium (@ClubPremiumEc) July 4, 2022
Gastón Román, brand managerhighlighted that the Ecuadorian community in the United States amounts to more than 700,000 people.
“Many of them recognize Club Premium as their favorite premium beer. We always take care to provide a great experience to that loyal consumer. Now we are surprising them so that they can acquire the product that represents Ecuadorian expertise in the country they chose to settle in,” said Román, who recalled that in 2021 the brand put together its own OktoberFest in the heart of Germany. “Little by little we are impacting the international market,” he stressed.
He added that the product has the appropriate credentials to represent Ecuador in a very competitive market such as the US, with a beer with international awards and certifications.
Ecuadorian beer flavor is applauded by Monde Selection
The most recent award for its quality was granted by the Monde Selection Institute (London), in 2021. It is the Gold Quality Award for Club Premium Platino and the Silver Quality Award for Club Premium Clásica. These seals of quality were obtained for incomparable flavor and aroma.
In the social networks of the brand and brand lovers You can follow the news using #LaMaestríallegóaEEUU. (YO)