Turning on the television and seeing promotions for household items such as blenders and stoves was very common, especially in the 90s. But that was not the only thing that was impressive on the small screen, it was also classic pronunciation “preciooo bombaaa” when the product has a reduced value.

That is the essence of Tventas, a An Ecuadorian company that was born in Quito in 1988 and it was founded by Sandi Solah, who died in 2015. It was led by Samia Solah, who is the general director. The company has always been focused on selling products through the television program and today he is 35 years oldwhich were not easy, but she managed to adapt to new trends and platforms.

That’s how he tells it Nina Solah, Tventas marketing manager, which highlights the changes that have been adopted while maintaining the company’s style. “The sale took place through recordings on the channel. Everything was received by phone, and customers came and picked up their product in a small window. After that, the first store in Quito was implemented,” says Solah.

At the same time they adopted catalogs, an instrument that was sent to clients’ addresses so they can choose a product and buy it by calling. They were in that catalog DVD, which was the best sellerrecalls Solah and between laughs compares it to most wanted now that they are air fryer.

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“We had many products, according to the time, which are new, now it is air fryer and it is a product found in most homes that simplifies life and helps health. Before, DVDs exploded because everyone wanted to watch their movies at home, but we also had products that won international awards,” says Solah and points out that they snail slime cream and Dr. Ming tea. They created this.

They have also achieved other triumphs such as Best Sales Commercial on Spanish-Speaking Television in 2005 and 2006 and Ekos de Oro for Best Appliance Company in 2009, 2010, 2011, 2012, 2013, 2014 and 2016. .

These awards were given when Tventas restarted the website, where you have integrated payment buttons. “As the years have passed, we have modernized our website. We always have to be at the forefront of the computer system, the technological one, which allows us to cover this need for rapid changes, for a huge amount of information and to meet the expectations of customers”, notes Solah.

The COVID-19 pandemic was one of the biggest challenges. They adapted sales from remote work as an additional channel to the website. Solah points out that they never stopped paying salaries. “I don’t think anyone expected it, the magnitude of what it caused was really a tragedy for everyone, however we had the infrastructure to continue selling, I know a lot of companies couldn’t because they weren’t ready to sell. on the line“, Shows.

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Tventas, now part of Favorite Corporation It has 40 stores across the country and expanded its sales channels to social networks, especially WhatsApp. Products are imported from China and other countries. “We care about the quality of the products and that what we bring works and is useful, but unfortunately many bring similar products that do not meet the quality standards”, laments Solah, emphasizing that They face two challenges: consumption in digital media and informal trade.

“Changes in people’s media consumption habits because they spend less and less on television and more on the Internet and the competition is very strong. Unofficial store, there are many cheap copies of our products that are not quite the same quality and people sometimes just associate it with the company even though they have nothing to do with it. These are complicated things,” says Solah.

For this reason, Tventas remains with the same belief: promotion and quality. “We launch promotions weekly, there is always something new and they last for a limited time. It’s a difficult exercise, but we’ve learned,” says Solah, who adds that there is sustainability in economic terms.

TV program with social networks

The Tventas program in which they present products and their characteristics does not only transmit Ecuavisa, Teleamazonas and RTS, but via YouTube. And they are already experimenting on TikTok, where they add more than 30,000 followers.

“Our biggest aspiration is always to be innovative. We serve via WhatsApp. On TikTok we are starting to learn, it’s a different world, I still don’t understand how to generate sales because on other networks it’s more direct and you know what you’re advertising and selling. It’s more of a party,” says Solah.

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They have two programs, one lasting an hour and the other two. Having a presence on various platforms allows them to visualize the diversity of their audience and tastes, some still call to buy and others do it digitally.

328 people work in the company, of which 25% are women and 75% are men. Out of 100%, 25% are up to 29 years old.

Who was behind the expression “preciooo bombaaa”?

Solah fondly remembers Édison Vargas, a radio host who had more than 30 years of experience and was the voice of Tventas. If Vargas wanted to announce the striking value of the products in the program, he would say “preciooo bombaaa”.

Édison Vargas (i) passed away in 2015. Photo: courtesy of Tventas.

Vargas passed away in 2015, but his voice still lives on in society. “The bomb is still with us and is part of our essence, and the animations are being modernized. Édison Vargas’ voice, which is the original of our program, continues to accompany us in this effect and for us it is affection. Now we have a new voice, which is Juan Carlos Folleco, who is also a great presenter. The program is our essence and we create content with our animators and now more than ever we support each other on social networks, because that is what the generations consume”, emphasizes Solah.