Why did Indecopi sanction Gloria for her Soy Vida product and how much is the fine?

To the complaint of dairy farmers against the Gloria company for the labeling of its blue jar, another has now been added, but with a sanctioning response, after a waiting pandemic. According to the Peruvian Association of Consumers and Users (aspect)Indecopi decided to penalize with a large fine Glory S.A. for incurring in false labeling of their products Soy Vida. How much is the fine?

The entity’s Consumer Protection Commission resolved to penalize the company for stating on the label of its Soy Vida product of 150 and 400 grams the name “evaporated soymilk” and in the one liter “UHT soy milk”, misleading consumers and making them think that it would be evaporated milk despite the fact that, due to its composition, this would not be true.

Gloria: How much is the fine you have to pay for your Soy Vida product?

The Indecopi commission, in charge of the complaint, determined that the company glory would have infringed the Consumer Protection and Defense Codefor which he was imposed a total fine of 124.95 Tax Units (UIT), which is equivalent to an amount of S/618,502.5 that you must pay. The resolution is public and can be reviewed at this link.

Glory: What denomination corresponds to your Soy Vida jar?

Article 32 of the Code states that the Food must prominently bear on its labeling the denomination that reflects its true naturewithout generating confusion or deception to the consumer.

In this regard, the external legal advisor of aspectRachel Chávez, assured that despite the years that have elapsed since this controversy, “it was possible to guarantee the protection of the right to information of consumers, due to the variation in the design of the labeling and the denomination that truly corresponds to it: soy drink”.

While, Glory is within the term to appeal the decision before the Specialized Chamber for Consumer Protection of the indecopi, which is the second and last administrative instance of the institution. On this subject, the president of the indecopiJulián Palacín, who stressed that it is essential that all companies be transparent in the labeling of their products, “Even more so if they are for mass consumption, such as dairybase of the feeding of minors”.