Local is located in San Marino Shopping, in the city of Guayaquil. There are several promotions per opening.
Bath and Body Works creams and soaps They are from this Saturday, November 13, within the reach of Ecuadorians. The renowned store opened the doors of its first store in the country this morning, located in the San Marino Shopping mall.
Dozens of people lined up outside the premises to enter and take advantage of the opening offers, among which are: pay three products and bring four, special prices for the purchase of two of the same products and many others.
“I already knew the brand. We were hoping to buy here in the store; It is not the same to buy outside or online and pay for shipments or, as before, wait to travel to be able to buy ”, says Karina Suárez, a young woman who was looking forward to the opening and went today together with her boyfriend to buy gifts for Christmas .
For the David group, a conglomerate of various companies based in Panama, the decision to open the store in Ecuador was not something that cost much analysis, since it considers it
“The Guayaquil, the Ecuadorian likes the new, the international, the exclusive, and that is what we bring: something that has never been in the country. We decided to start in Guayaquil because we had the opening with the DK Management Services group, which got us the opportunity and we entered with them ”, says Fahed Safadi, general manager of the brand in Ecuador.
Safadi refers that it is confirmed that in 2022 the brand will open a physical store in the city of Quito in shopping centers of the same group, and does not rule out that they will be extended to other cities in the country.
“We have very ambitious expansion plans, we want to grow a lot,” he says.
María Agusta Terán, commercial manager of DK Management Services, states that the arrival of the brand first in Guayaquil was a joint effort with the David group for more than two and a half years.
The opening of the renowned lingerie and fragrance brand Victoria’s Secret is also confirmed for this year in Guayaquil. The expectation for the store, which will be located next to Bath and Body Works, on the first floor of the mall, is very high.
Terán adds that, in addition to these two brands, San Marino is preparing the arrival of many other stores recognized worldwide.
“We have one that is a fast fashion, which we believe is going to make a big difference in the market, and we are happy that things in Ecuador have a very beautiful color today. We see that there is a clear intention of business groups from outside to invest here and to come directly, without franchises ”, he says.
Bath and Body Works and Victoria’s Secret products can also be purchased through their web pages. This type of purchase is today a month of being enabled at the national level.
The David group assures that they have been very well received in many provinces of the country for the exclusive promotions for online purchases that they have presented to the consumer.
At the regional level, Bath and Body Works, recognized for its personal care products, has establishments in El Salvador, Guatemala, the Dominican Republic, Peru and others. (I)
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