Entrepreneurs carry out a campaign for Valentine’s Day

The campaign for Valentine’s Day It is one of the most anticipated by businesses. This is an opportunity for many entrepreneurs to increase their sales, especially at a time marked by the social and political crisis that the country is going through.

Markets are reactivated

Giving flowers is one of the most romantic customs for these dates. Therefore, this sector is one of the most moving on February 14. Among the main places to buy roses, tulips, daisies, among other varieties, the Santa Rosa flower market stands out. This is reopened after a fire consumed it last January 16, generating economic losses of more than S/1 million.

To the date, 160 stalls They have already been able to reactivate, while 25 are still closed. “They have no capital to continue working. We are thinking of organizing something after Valentine’s Day to support them and to reopen for Mother’s Day”, details Pedro Enrique Flores, president of the association.

Among the stands that are already open is that of Miguel Santana, who has had his position for 30 years. For this day, he hopes to be able to generate income that will help alleviate the losses of the accident. “(I hope) to recover 50%; but 100% will not be able to: there was strong investment ”, he points out.

In previous years, at a minimum he could sell up to 200 arrangements these days. “I hope I get even half of it, because sales have dropped a bit“, he claimed Santanawhose products cost from S/30 to S/150.

In addition, it indicates that the crisis and the strikes are also affecting the entry of merchandise. Despite this, he affirms that he is confident that sales will be positive.

For his part, Rosa Angelica Yupanqui He is located in another flower market in Rímac and runs the family business Hosanna Atelier Floral, a position that is now 15 years old. For this campaign they seek to sell up to 400 floral arrangements. Although there is uncertainty due to the arrival of flowers, she tells us that the orders continue.

sweeten the heart

Another of the most common details are sweets. Melita Martinez is a communicator and for five years she has had her business Melita Cakes for the online sale of personalized cakes. She tells us that a year ago she decided to quit her job and dedicate herself 100% to her passion.

Among the problems it has faced is the rise in most inputs, compared to the pre-pandemic period. “The cakes are no longer worth the same as before. There are many things that have been duplicated.” Despite this, she has opted not to increase her prices and better manage her purchases.

keys

Ticket. The Chamber of Commerce of Lima (CCL) estimated that the average spending of Peruvians on February 14 will be between S/100 and S/150, a figure lower than that registered in 2022.

Delivery. Orders to flower shops this February 13 and 14 would grow by more than 300% and it is expected that up to 1,000 orders per hour will be scheduled nationwide, according to Rappi estimates.

reactions

Rosa Yupanqui, Owner of Hosanna Atelier

“This 2023 we are uncertain due to the situation. We hope that everything is regulated these days because we are seeing ourselves harmed by a shortage of some flower varieties”.

Melita Martinez, Owner of Melita Cakes

“My cakes are not a staple product, but a pleasure. Customers have to see the importance in your product so that they can add value to it and continue to order beyond Valentine’s Day.”