The market for “hidden kitchens” will grow 30% this year, according to Le Cordon Blue University.
A dark kitchen in Peru is an excellent way to enter the business world, especially for entrepreneurs since the gastronomic market always has room to grow. Only in 2022, the occupation of spaces for dark kitchens have been above 80% on average, with the exception of the venues that entered in the last four months (which are around 40%), indicates an investigation by Binswanger Peru .
In addition, the dark kitchens allow and promote the personalization of services as important points to continue encouraging their public to continue to be encouraged to prefer their service modality.
Along the same lines, “the business will be profitable, since consumer purchasing behavior has created a very important space in recent years, only in 2022 more than 100 hidden kitchens were opened, which means that it had a trend a very positive rise.” indicates Jaime León, coordinator of the Graduate School and University Extension of Le Cordon Bleu University.
Besides, the specialist maintains that this type of business could grow up to 30% since encouraging points can be seen for this sector, which should be considered to act strategically. These are lower investment costs, less fixed expenses, higher return on investment and that the public will continue to choose to purchase their dishes in this interesting gastronomic format.
”By not having to dedicate an effort to serve customers in the service within a premises, delivery times can be optimized to the maximum in order to offer a better home service in the shortest possible time, and that means a saving of 40 % investment compared to a traditional lounge restaurant” added the specialist. This last point will make the public feel more satisfied with the service and be able to purchase it frequently or, in the best of cases, recommend it to more people.
How much do you need to invest to open a dark kitchen in Lima?
The commitment to dark kitchens in the city of Lima is mainly concentrated in six districts. In the first place is Surquillo, which stands out for having more than 100 kitchen spaces, distributed in four locations. It is followed by La Molina, a district that has achieved rapid growth with higher average purchase tickets than other areas.
You can start in this business with an investment equal to or greater than S/10,000it all depends on the market to which the business is directed and the intensity with respect to the development of products, the brand or multi-brands.
Lastly, the dark kitchen They have a great design of a standardized gastronomic proposal, which includes procedures according to the type of consumer, quality inputs, packaging, response times. These points together with a very good digital marketing strategy will make it possible to stand out in this sector.
Source: Larepublica

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