Pepsisaurus, Netlifesaurus, Ligasaurus or Superkinesaurus. These are the names of some of the new cute baby dinosaurs that a few days ago invaded social networks and went viral, but with the names of professions such as firefighters, entrepreneurs or doctorsaurus.
Given the movement in networks generated by these nice creatures, companies and brands joined the trend to promote themselves. Drinks, restaurants, supermarkets, soccer teams, internet provider companies and even motel chains have taken advantage of the popularity of these little dinosaurs that were initially born by the digital creator Al Dreams, who was in charge of bringing them to life with the help of artificial intelligence.
Dinosaurs take over social networks Where do these adorable images come from?
Through his official account @the_ai_dreams he has shared an image gallery with illustrations not only of dinosaurs, but also of cats, pandas, and mice performing different jobs, activities, or characters.
One of the brands in Ecuador that created its dinosaur was Iwish, a store specializing in the sale of cellular equipment and technology present in Quito, Cuenca, Guayaquil, Manta and Ambato. The company published on Monday on its Instagram profile the Iwishsaurus, a cute creature that holds a cell phone and which, according to the firm’s representative, Jean Pierre López, has generated an increase in interactions on its networks with new clients to date, which after reacting to the baby dinosaur they ask for teams.
The company indicates that it always seeks to stick to the trends and personalize them with its identity to make itself known as a refreshing and youthful brand.
“The objective is basically to get the most out of AI, which has become a very useful tool for companies, as well as being attractive to the people who see it. Interactions increase precisely because it is a trend and normally this issue of following trends does not turn into immediate sales, but rather into a way of positioning the brand and giving it more reach”, he comments. However, once the brand becomes recognized by new customers, this type of trend can become sales in the medium and long term.
For the expert in marketing Claudia Garzón, who is a business consultant for Soluinteg, marketing and keeping an eye on trends is increasingly important in the business sector.
“Trends like that of dinosaurs allow us to connect with audiences, target and increase interaction. With all this, even if it is not visible to the naked eye, we gain followers who will surely become consumers over time and if we are able to satisfy their needs, we will be able to have a permanent client”, explains the expert.
https://www.eluniverso.com/entretenimiento/redes-sociales/los-dinosaurios-se-toman-las-redes-sociales-de-donde-provenien-estos-memes-nota/
The dinosaurs arrived at supermarkets, such as Mi Comisariato, from Corporación El Rosado; Supermaxi, from Favorite Corporation; and Del Portal, created their baby dinosaurs: the Mycosaurus, the Maxisaur and the Delporsaurus, respectively, all three with particularities that identify each of the chains.
For example, the Mycosaurus is dressed in a yellow sweater with a hood and holds a shopping basket inside one of the Mi Comisariato stores. The deep red Maxisaur can be seen shopping with a Supermaxi cart.
Rubén Salazar, corporate manager of Corporación Favorita, points out that the company’s brands constantly interact with the community and highlights the importance of maintaining active listening, which allows them to be present and build a constant dialogue with their clients.
“Trends are part of society and as active participants we are always willing to ‘surf the wave’ in a positive way,” says Salazar, who adds that the company will continue working on strategies that allow them to interact permanently to continue creating community.
Shopping centers also joined the trend. Citymall, for example, posted the Citysaurus, a little boy who goes shopping at the mall. “Citysaurio couldn’t stop visiting us and living the experience of the shopping in Citymall”, the shopping center posted on its Instagram account.
In addition, the fairs have found in this fashion the opportunity to promote themselves. Chokao, the cocoa and chocolate fair organized by the National Association of Cocoa Exporters (Anecacao), posted Chokaosaurus, a cute chocolate baby dinosaur, to promote its event that will take place next July in Guayaquil.
The Ecstasy motel chain was not far behind and also launched a unique dinosaur to promote its business. Juan Carlos Macio, administrative manager of the firm, highlights that the company is characterized by always being at the forefront in social networks to promote its brand.
“We are always aware of any viral issue that is going around on social networks or in the environment basically in Guayaquil so that we think of an advertising campaign or something that is related to this, speaking specifically of the dinosaur, and setting it to our way of communicating. things”, says Macio, who assures that the dinosaur went viral and generated an increase in interactions with the public on networks.
However, Macio clarifies that not all post, Like the one with the dinosaur, they are designed to ensure that there is profitability for the business, but more so that the brand is positioned and that it does not lose frequency in publications. (YO)
Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
