With an investment of $450,000, the Uruguayan clothing brand BAS inaugurates the first of its 30 stores that it plans to open in Ecuador with a total investment of $14 million over the next five years. Ecuador is the first country in the region where the brand opens stores after its creation, in 2012.
BAS belongs to the same group that owns Tía in Ecuador. They plan to invest $14 million in the next 5 years
This first store, which has 400 m², divided into an exhibition and sales area and a warehouse, will open in the Riocentro El Dorado shopping center this Friday, February 3, at 10:00. Katty Salas, director of Basic & Simple in Ecuador, described the arrival of the Uruguayan brand in the country as a logical decision in her expansion plans.
“We have known the Ecuadorian market for many years and we hope to achieve a very strong identification among local customers and the DNA of the brand, because we share the same characteristics: cheerful, easy to dress, looking for quality at a good price,” he said. the executive.
The prior knowledge of the Ecuadorian market by the Uruguayan brand is due to the fact that they are part of the Narváez Group, the same owners of the Almacenes Tía chain in Ecuador, who also manage the TA-TA chain in Uruguay, with the same concept of business with which BAS began to be commercialized in 2012; and that later, due to its success, began to open its own stores in Montevideo since 2016, to later expand to the rest of Uruguay.
Grupo de Narváez, owner of Tía, buys Walmart in Argentina
“Our decision is to open more than 30 stores nationwide,” reiterated Francisco de Narváez, president of the Narváez Group, who assured that it is expected to generate around 400 jobs throughout the process.
For his part, Salas revealed that this BAS store, located on the top floor of the shopping center, has the same design as the stores in Uruguay, with an illuminated environment, pastel colors and wood decoration. “But also with the offer that characterizes us, bringing basic clothing collections for all times and for everyone in the family: dad, mom, children and babies; in basic, beach, school and sports styles, as well as baby clothes,” he noted.
Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
