In recent years, the COVID-19 pandemic has increased the relevance of the digital environment to overcome the great social and economic gaps that we still face, such as the financial inclusion of vulnerable people, the improvement in the quality and coverage of education, and the growth of micro and small businesses.
The next May 17 marks the World Internet Day, Therefore, within the framework of this celebration, Roger Huapaya, manager of the Innovation and Development division of Financiera Confianza, shares five keys on how you can use this service to boost your business:
1.- Marketing and digital sales:
This is the most obvious and the one most businesses use. Promoting your business is not only recommended, but mandatory. Use different digital channels to publicize your business and its products: create social networks, start a blog to generate content that appears as a Google search result, consider creating your own web pages or join an e-commerce. You can also evaluate the use of digital advertising.
2.- Educate your customers and users:
Even if you are very clear about what your product does or what your service offers and how it can help your customers, they may not be aware of this added value that you put on the market and how to take advantage of it. In the available digital spaces you can create content in different formats to give them all the information they need so they can move towards you step by step.
3.- Get feedback and improve your customer experience:
On the Internet there are different spaces where your customers and users can leave their opinion about your product or service. Take advantage of this information to find out what works and what doesn’t, what they like, what they don’t like, or what they expect or want from you. There are even social networks that allow you to take surveys if you want to find out about something very specific.
Remember that your customers are the center of your business and that is why you have to pay special attention to them. Social networks or email marketing can be excellent channels to serve them quickly and efficiently, and gain loyalty.
4.- Improve the performance of your business and daily tasks:
Thanks to the internet, today you can use work and management tools that allow you to carry out your activities from anywhere and make your day-to-day life simpler and more productive. These tools include email, chat or video conferences, but there are also free tools that allow you to manage your cash flows or make graphic designs for your communication and marketing pieces.
5.- Create new sources of income:
The potential of the internet is so vast that new business models and new ways to generate complementary sources of income appear every day. You just need to spend time and think creatively about how you can solve someone’s need with the things you already have and/or know.