This campaign has been running since 2016; Last year, even in a pandemic, 400 stores participated and sold $ 300,000, according to the Chamber of Commerce.
In 2016, in a work meeting between Ambate councilor Salomé Marín, who was then president of the Cabildo Tourism Commission, and private entrepreneurs, They told him that they were going through a severe economic crisis and that nothing was being done from the public area to help them. Then an idea came up: the campaign “In November, in Ambato the second at half price.”
Marín explains that the initiative seeks economic reactivation in the canton and more and more companies are joining. The activity takes place from November 1 to 30, on the occasion of the city’s independence festival, which is celebrated on November 12.
The organizing committee is made up of the Municipality of Ambato, the Chambers of Commerce, Tourism, Industries and Footwear, with the endorsement of the Ministry of Tourism and private companies as sponsors.
The first year about 165 locals participated; In the second, the number of registered was higher than 200 and in the previous, even with the COVID-19 pandemic, there were more than 400 establishments that offered their products electronically. Although there were doubts as to whether or not it was prudent to develop the campaign, because many locals did not have the authorization of the protocols for its operation.
According to Marín, more than 50% of the establishments registered the previous year indicate that they had increases in their sales of between 25% and 50%, a figure that he considers good for a year of health crisis, in which there was confinement and that therefore many they operated with electronic commerce from their homes.
The councilor says that for this year face-to-face sales will also be resumed.
A few days before registration closes, on November 1, there were 400 registered establishments. Your offer depends on the activity. Thus, for example, the accommodation sector offers the second night or the second person at half price; that of gastronomy, the second course at half price; and in the case of services, you can find discounts on consultations with doctors, dentists, ophthalmologists, and also maintenance, spare parts and vehicle washing. That is, everything that citizens require.
Marín recalls that the previous year even some locals from cantons near Ambato joined the activity. He also spoke with the prefect of Tungurahua, Manuel Caizadanda, and there is a commitment that in the next edition it will be extended to the entire province.
Diego Mosquera, president of the Chamber of Commerce of Ambato, indicates that the organization for this year’s edition began two months ago and remarks that the activity was born as an economic recovery initiative, which goes hand in hand with the “Sol de Noviembre” program, which the Municipality presents with more than 50 events for the date of independence, and for the campaign “Your best destination is Ambato.”
The leader comments that every year the number of participating venues grows because it is a good way to make offers and that it is important to institute it so that the community knows that in the independence celebrations in Ambato the second is half price.
According to figures from the Chamber, despite the crisis caused by the pandemic and that the activity was carried out electronically, the previous year sales exceeded $ 300,000. The expectation is that this year they will be greater than $ 500,000; in 2016 they were around $ 100,000.
Santiago Vivero, commercial director of the company Automotores de la Sierra SA (ASSA), He says that it is the fourth year that they have participated in the campaign and that in this edition the aim is to “unlock the handbrake left by the pandemic” for the reactivation in the canton.
He points out that the city will become a “multi-brand” space because the population has the opportunity to access a range of tourism services, restaurants, footwear, electrical appliances, technology and much more with the promotion of the second at half price. ASSA’s case will be with vehicle accessories, prepaid maintenance, original spare parts and services, all at half price.
Details
* Councilor Sandra Marín invites you to enter the page www.ambatoennov Diciembre.com so that customers can know the places that participate with all the information from social networks, contacts, location, products that they sell or the services they provide.
* The authority indicates that what is wanted is that the independence of Ambato is like a second holiday, after the Festival of Fruits and Flowers, which in four days moves more than $ 6 million. (I)
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