Favorita Corporation, 70 years being pioneers in Ecuador

The Ecuadorian company celebrates seven decades and establishes itself as one of the best in America. Their story of vision, entrepreneurship, and strength inspires them to set new challenges and goals.

In 1952, when supermarkets did not yet exist in the country and the only way to access food was to buy it in nearby stores in the market, the first Bodega La Favorita opened its doors. He did it in the Plaza de San Francisco, in the center of Quito, and shortly after he moved to Calle Sucre 370.

What began as a small Wright family venture, over the years became the largest family in the country, one that now has more than 21,000 employees, 13,000 suppliers, 18,000 shareholders.

In 1976 it became the first company to open its capital to the public and in 1979 it began its expansion with the opening of a store in the Policentro Shopping Center in Guayaquil.

Currently, Corporación Favorita has a presence in six South American countries with 200 supermarkets, 300 shops, 14 shopping centers, 16 industrial plants and 10 distribution centers.

In addition, it has established itself as one of the companies that generates the most direct and indirect jobs in the country, exceeding 310,000.

JANUARY

Commitment to the planet: recycling contest

Favorita Corporation promoted the first National Recycling Contest among employees and their families to generate the culture and habit of recycling. A commitment to sustainability that demonstrates its commitment to seek economic, social and environmental balance.

10,000 employees from all over the country from more than 200 stores, offices and the Distribution Center participated.

FEBRUARY

Favorita Corporation joins efforts to support the victims of La Gasca and La Comuna

Favorita Corporation, through Favorita Foundation, supported the rescue and recovery process of the La Gasca sector in Quito. They delivered shovels, boots and rain ponchos to emergency response entities, as well as food and drinks for the brigades. In addition, the company, thanks to donations from its customers and together with its Raise your Hand corporate volunteers, delivered more than 2,000 food, cleaning and pet food kits, which benefited 500 people directly affected by the flood. Since the emergency, the Reemprende La Gasca program has been promoted together with the AEI for the economic reactivation of the sector.

MARCH

Supermaxi: best Company in Ibero-America in Customer Experience of 2021

According to the IZO BCX Index, Supermaxi managed to maintain impeccable customer service and has been recognized in first place as the Best Company in Ibero-America in Customer Experience, during 2021. In the companies sector it ranks first among all companies evaluated, within the largest Benchmark in Customer Experience in Latin America.

APRIL

Impact evaluation of Favorita Corporation in Ecuador

Favorita Corporation held its Annual Shareholders Meeting and presented its 2021 Report with the results of its business management. The annual report highlights the financial strength and positioning of the Corporation both nationally and internationally. In 2021 alone, the company generated employment for more than 21,000 people, worked with 13,000 suppliers, and had the support of 18,000 shareholders.

MAY

Favorita Corporation is part of the Pact for Inclusive Recycling

Corporación Favorita and its subsidiary GIRA signed the Pact for Inclusive Recycling in the circular economy, a space that promotes cohesion between grassroots recyclers and the industry through training. Favorita Corporation recycles 100% of the flexible plastic derived from its operations and 63% of supermarket waste.

JULY

Supermaxi and Megamaxi present “Maxi Anniversary”

The super promotion that celebrated the 70th anniversary of the company raffled 70 cars, 70 cell phones and 7 daily purchase orders of $100. Through a daily raffle, its customers won a Mazda CX-3 and learned about the company’s trajectory over the years.

AUGUST

New sustainable premises

Throughout the year, Supermaxi, Akí, Gran Akí, Super Akí and Titán stores were inaugurated, all built with their relationship with the environment in mind. By 2026, 45 stores nationwide will have LEED certification, ensuring leadership in energy and environmentally friendly design.

SEPTEMBER

For the second consecutive year, Corporación Favorita receives the ESR ® Socially Responsible Company Distinction

The recognition responds to the hard work of the collaborators, who are the heart of the company; but also to the commitment of suppliers, shareholders; and to the trust that customers place in Corporación Favorita.

NOVEMBER

Favorita Corporation was part of one of the most outstanding events of the OAS: Exchange for the Competitiveness of the Americas

Corporación Favorita received at its Distribution Center in Amaguaña delegates from the Organization of American States (OAS) program “Exchange for the competitiveness of the Americas”, which was carried out in Ecuador by the Ministry of Production.

BASC Ecuador recognized Corporación Favorita as one of the best companies in the export category

The company participated in the XV BASC Security Seminar: 360° Woman coexisting with risk management, together with Fundación Favorita. At the award ceremony, Corporación received recognition for its management as one of the best companies in the export category.

DECEMBER

Favorita Corporation receives HACCP certification in the processes of the meat center

This certification strengthens the commitment of the company’s production chain to ensure better quality management and multifunctional safety. There are 157 line collaborators who assume this responsibility.

Favorita Corporation is part of the World Network of institutions that promotes the empowerment of women

Framed within the axis of equity of the company, the Corporation is committed to the 7 Principles for the Empowerment of Women WEP, promoted by UN Women in alliance with the United Nations Global Compact, with the aim of strengthening corporate policies on gender equality and empowerment of women to translate them into concrete actions in the workplace, the market and the community with which it is related.