Inge Behr it started with a pain in the stomach; then the same thing happened to his son, Eduardo; until medically diagnosed with lactose and gluten intolerance. This situation led Inge to devise other types of meals so that both she and her son did not have discomfort when eating food.
He went to a workshop to learn how to make healthy food, and those Knowledge wanted to share with others. And that’s when he created an Instagram account called Ready Happy Healthywhere he published lactose-free and gluten-free food options.
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In that way he created some vegan cassava bread waffles which became a family favorite recipe. So, Inge he also shared them with his close circleie family and friends.
“I created the account, and I was experimenting with recipes to help other moms who were desperate, like me, when I already came across the recipe for vegan cassava breads, because the flavor was similar to the bread that we eat, which has cheese, until milk cream and butter. But mine has none of that; it is rich and practical; since I already had it frozen, it was easy to prepare. And making it in a waffle iron made it easier for me to make it flat”, says Inge, who in 2019 she began selling it through Instagram and to those who knew her.
Until a friend suggested: “And why don’t you offer it to La Molienda (a place that sells natural products in Guayaquil)?” And Inge thought so. In September of that year she went and they accepted the product, for which he had to obtain the sanitary registry. That was his first point of sale.
“I remember when the orders started to increase and I had a small food processor, and I tell my husband, Luis Cedeño, that I need to buy a bigger one. Y he thought, because it cost $50, and he said to me: ‘Are you sure you’re going to get it so you can pay me?’; and I say: ‘Yes’. Then the product was made known, and then I entered another location of La Molienda”, says the owner of Ready Happy Healthy.
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On that journey, Inge was doing very well, but a few months before the COVID-19 pandemic, her husband’s business went bankrupt, and the impact was so great that they even had to sell their house to pay debts. “We were in a devastating moment: the economic crisis, pandemic. But my business was able to keep us afloat, because it fed us. I felt that this was the invisible hand that God was giving us so that we would not faint in the midst of so much trouble”, recalls Inge, 42 years old.
So, Inge’s husband supported the venture with his knowledge in finance and helped her enter other points of sale. “My husband fell from heaven. He made sure of that: that the database, that we do not buy excessively… Instead, I would have done it half to madness, ”she confesses.
Inge was very excited. “I saw something that we were preparing in our house and it was already in other. It was something incredible, and seeing it on the hangers. Clients sent me photos of their children eating the cassava bread waffle, and it was a huge dotage ”, she mentions.
Ready Happy Healthy brand product is located at eleven points of sale in Guayaquil and Samborondón: in two La Molienda stores, four Del Portal stores, Glow Market, OHM Orígenes Healthy Market, La Villa Foodie, El Huerto de Luchi and La Delia Market; Also, in the Super Easy app.
Vegan yuca bread waffles are $6 and come in eight units. They are also sold wholesale. They can be consumed for up to six monthsas long as they are frozen.
Inge allocates one day a week to produce more than 250 packages and distribute them to the points of sale. This amount is similar to the orders you receive on Instagram. She doesn’t forget when she started selling ten sleeves a month.
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Now the entrepreneur no longer uses the processor that her husband bought her: she has an industrial one that cuts the dough to size. “Waffles have brought us together as a family; my children, who are grown, realize it. When I was alone in my kitchen mashing the cassava… Now it’s a family project; I even have three freezers. For me it is a gift to have taught them this, because we have grown slowly, but surely ”, she indicates.
The commercial engineer also maintains that this process has been easy, because “things have been taking place in order”, and difficult, due to economic obstacles: “I would like to improve the packaging, make another label, put it in a box, and it is money ”.
However, for her, her greatest achievement is being in several stores and supermarkets and having her children support her. He aspires to have his factory and even export. “My biggest dream is to internationalize the product. We know that in other countries there is a culture more focused on healthy, vegan or plant-based diets. I know this product would be great, but one day at a time,” she says.
Inge advises entrepreneurs not to get discouraged. “Because they want to see something very fast, immediately and crystallized. Sometimes there are many steps to take before reaching that big dream. So, if I had wanted to already have my plant and all the machines, I would never do anything. That’s how things went, and you have to accept that process, ”he says. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
