Italian brand Kappa opens its first physical store in Quito

The Italian brand Kappa’s sweaters, divers, pants, tennis shoes, backpacks and other sportswear are no longer only displayed in its virtual store, now it is venturing into the physical market with its first location in the Scala Shopping mall in Cumbayá.

The season and discounts for the World Cup mark its entry into the group of international brands that have arrived in Ecuador.

Under Armour, Old Navy, Paccari expand in Quito

“The industry of retail and fashion are one of the most required when looking for a present or a outfits for special dates. Due to this, most of the stores join this period of promotions” and to those discounts is added “the celebration of the World Cup with activities during the matches of Ecuador in the Scala shopping center shopping, here people can participate in activities with instant prizes during matches where people can aim for the goal in the box that contains the desired prize, also on match days of the Ecuadorian team there will be discounts of 15% and an additional 5% for each goal of our players up to a maximum of three”, indicates the brand.

With the launch of its first physical store that was inaugurated on October 28, Kappa hopes to continue growing and expanding nationally, reaching several cities.

“Ecuador has a lot of American influence, that’s why these brands are very well received here”: this is how Old Navy opened in Guayaquil, and in November it will do so in Quito

The classic Italian brand produces performance garments and notes that it is known to be one of the leading sportswear and lifestyle brands for its technology, colors and flexibility.

It was born in 1978 and in 1979 (at that time it was called Robe di Kappa Sport) it sponsored the famous Juventus football team for the first time in Italy. Five years later, it gained worldwide popularity because during the 1984 Los Angeles Olympic Games, American athletes wore Kappa sportswear.

It is currently a global sponsor of sports such as football, rugby, basketball, volleyball, rally, skiing, golf, fencing and martial arts, as well as numerous sports federations located mainly in Italy. (YO)