After the first week of the Qatar 2022 World Cup, the teams most followed by the Ecuadorian fans have already played their first matches in the group stage, starting with Ecuador, which defeated the host, Qatar, in the opening match.
Argentina, Germany, Spain, Portugal, Brazil, Uruguay, France, Japan, among other teams, also made their debut and are also the favorites of the Ecuadorian public; preferences that not only remain in sports, but also in fashion, which has triggered the demand for official and unofficial jerseys of these teams and has boosted trade, driven by official sports brand stores and self-service chains that offer their their own versions of the World Cup jerseys to capture the growing demand.
The favorite shirt of Ecuadorians is that of Ecuador. The official jacket is made by marathon sports, that this month has registered a significant increase in demand.
The victory of Ecuador over Qatar, a balm for the commercial sector that grew in sales between 10% and 35%
EL UNIVERSO consulted about the growth of sales to the Ecuadorian brand, which competes in the World Cup with other international firms of the stature of adidas Y Cougar. Nevertheless, José Luis Portilla, manager of Marathon Sportsindicated: “This information is internal to the company and we do not outsource it.”
However, in a tour of a team from this newspaper through various venues of the sports firm, the strong demand for the Ecuadorian national team jerseys and other national teams was confirmed. “The most sold is the one from Ecuador; It is followed by Argentina (Adidas); and, when it arrives, the one from Brazil (Nike) will also be one of the best sellers”, commented the manager of one of the stores.
Stores of international brands also record impressive growth in the demand for official jackets in Ecuador. In the case of Adidas, its Marketing Manager, Roberto Castells, He assured that the clothing from Argentina and Germany had already been registering an increase in sales of more than 80%, and with the start of the World Cup they grew much more.
“Now with the World Cup, obviously sales move much more, and we are with an increase in demand of 70% in general. The ones that provide us the most are Spain, Germany, Argentina, something in Belgium and then Japan and Mexico,” Castells said.
The price of the official Adidas jerseys is $119.90. The Nike jackets, which wear teams such as England, Brazil, France, Croatia and the Netherlands, are priced at $109.90. While those that carry the Puma brand: Uruguay, Senegal, Serbia, among others, cost $99.90. The cheapest official shirt is that of Ecuador, with a value of $69.90.
However, there are cheaper options on the market, some even official, such as a fourth kit for the Ecuadorian team, from Marathon Sports, which is sold exclusively in Megamaxi chains, from Corporación Favorita, at $17.90.
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“A strategic alliance with Marathon Sports was achieved: we exclusively obtained the fourth official copy of the Selection,” confirmed an executive from Corporación Favorita, who revealed that there is a 10.50% growth in sales of soccer jerseys, from different countries, between the months of October and November at the national level.
“The shirts related to the World Cup are those that have been sold out of stocks projected: Ecuador shirts and some of the top 6 favorite countries”, specified the executive, who added: “It is incredible how the sale of this category and accessories related to the World Cup is activated when we, as a country, participate in it. Years that Ecuador does not qualify for the World Cup… Although the category grows somewhat, it does not reach the levels we have had this year”.
Apart from the fourth official copy of the Ecuadorian team, in the Megamaxi, Supermaxi and Aki stores you can find another collection of shirts that includes different countries, such as Brazil, Argentina, Spain, France, Portugal and Ecuador, which are sold at $15.69.
“We have several suppliers that participate in the T-shirt category, but there were two winners for the development of the Ecuadorian T-shirts for the Akis formats, and another for the development of the T-shirts of all the collaborators at the national level,” revealed the spokesperson. from Favorite Corporation.
Almacenes Tía is another chain that sells its own collection of jerseys from countries that play in the World Cup. Argentina, Brazil and Ecuador are the main ones in sales that are marketed at $5.99 per unit, but with a promotion you can get two t-shirts for $9.99, with a saving of $1.99.
Gardenia Franco, Tía Textile Purchasing Manager, pointed out that the commercialization of the Ecuadorian shirt has been very well received: from the first week of November there was an increase in sales of 30%; however, in the days prior to the first match in Ecuador, the demand for this item increased by more than 200%.
“The World Cup is a season that has boosted sales considerably, generating economic recovery in the country through the sale of jerseys and related multi-products. And at Tía we have made an effort to bring an innovative and economical proposal for our clients who want to support La Tri by putting on their shirts,” Franco said.
Small businesses are also involved in the supply and demand of World Cup jerseys. The well-known replica jerseys, also called triple A, are sold at prices ranging from $18 to $25 in stores in downtown Guayaquil and the Bay. There are cheaper options ranging from $5 to $8, with sublimated styling.
“People prefer to pay $20, $25 instead of $70 for an Ecuador jersey. It is identical to the original,” said Darío Vélez, a vendor in the center of the city, who added that Argentina’s alternate jersey is the most sold after Ecuador’s, whose sales tripled after the National Team beat Qatar in the last Sunday, which created a shortage. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
