Christmas pajamas, decorative snowmen and garland of lights, among products with greater acceptance.
Elizabeth López took advantage of her day off from work to look for Christmas houses in downtown Guayaquil. She walked Clemente Ballén Street and fell in love with several options. His idea is to recreate a Christmas village in the living room of his house.
“I’ve always wanted to buy those little houses, last year I couldn’t do it because of the pandemic, but now I’m going to receive visitors and I want to decorate my house,” says Elizabeth.
She found little houses for $ 3, $ 5 up to $ 20, with the discounted option starting from the third item, which she liked.
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On the other hand, Marilis Pionce had just arrived on a trip from Manabí. She took advantage of the invitation of her friends in Guayaquil to look for a baby Jesus for her manger in the premises of the same street. It claims that it is cheaper.
“I have a birth and I am missing the baby Jesus, here I have seen that the prices are affordable and I am going to take the opportunity to buy it,” he says.
Citizens are going to stores more frequently to buy Christmas products such as trees, socks, hats, bows, cribs, wreaths, tablecloths, among others. Some businesses with discounts of 5%, others with wholesale discounts and some are paid from February.
The Promociones Warehouse, located in Clemente Ballén between García Avilés and Boyacá, has wholesale discounts.
“From three units, that is, if you have three sets of Christmas balls, they already go to another value,” explains supervisor Yalena Sabando.
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For example, 100 Christmas lights per unit cost $ 4; from three they cost $ 3.55. Single color ball pack is $ 2.90, wholesale $ 2.60. Large Polar Bear is at $ 18.91, if you carry three at $ 17.35, and so on with all the items in the store.
At the front is Importadora MA. There they have discounts of up to 50% on lanterns, either to hang them or place them on the ground, depending on the decoration.
For example, a Lighthouse -that inside there is a Santa Claus- it costs $ 65, before it was at $ 130. According to the workers of the premises, this product is highly demanded. The mangers are not far behind either.
Citizens also go to shopping malls to do their Christmas shopping and take advantage of the benefits offered by some stores. For example, Pycca, in San Marino Shopping, have the option to buy now and pay it from February.
They own four collections Scottish Holiday, Golden Bright, Red Cardinal and Christmas Chalet. In each of these there are Christmas decorations such as snowmen, reindeer, stars, picture frames, ribbons and others.
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JN Decoraciones has a 5% discount on items for this season. It has mangers and nutcrackers of all sizes. Also decorative candles.
Other options that have gained ground are pajamas and Roland is preparing promotions that will be known on social networks.
The store, located in the same shopping center, has an exclusive area for Christmas pajamas, slippers and stockings.
According to Adriana Cevallos, coordinator retail of Ronald in the Costa and Austro, this segment has been growing. “In 2020 we did sell and now we anticipate in September with this line. The acceptance has been good ”, he indicates.
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This year Roland launched new accessories for the family to share Christmas from other spaces. Offer aprons, gloves and potholders with that decoration.
Prices on all of these items are at $ 1.99, $ 10.99, $ 16.99, and $ 19.99.
Meanwhile, there are brands that come to the city with high expectations for the Christmas season such as Muy Mucho, a Spanish franchise. The brand has three stores in Quito and last Friday was the inauguration in Guayaquil.
They are based on vintage-style decoration and their products are made of natural fibers, says Thaimy Rubio, Visual Merchandising supervisor.
They also have a Christmas space and until Wednesday they will have discounts of 5% to those who follow them on social networks.
They offer Christmas trees, bowls or containers, lanterns, hats, candles, tiaras and stars, focused on an environmental line.
The costs are varied such as $ 4.99, $ 6.99, 12.99 and other values, depending on the product. (I)
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
