The product has been in the national and international market for six months. Consumption of organic products grew 20% in the pandemic, mainly in Europe.
The idea of creating a 100% organic cereal, with high nutritional value, emerged a long time ago, but it was not until the time of the coronavirus pandemic that Pacari Organic Cereal crystallized. According to Santiago Peralta, manager of the Pacari brand, the health crisis revealed a problem between time, work activities from home, and responsibilities at home.
People, says Peralta, lacked or even had limited time to attend to the family on the issue of food. “I realized that we needed a practical alternative for the people; We used to say that everyone is complicated and cannot be working and cooking ”at the same time.
Although it is not a substitute for a main meal, Peralta points out, Pacari Organic Cereal is a complete food. “It has a lot of fiber, a good food, with a good caloric value; It is a very healthy, healthy and easy to use option. We wanted to bet a little on the innovation of having a new product that really has the characteristic of guaranteeing people’s health … ”.
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The product has been in the national and international market for approximately six months. Santiago Peralta indicates that in times of pandemic the consumption of organic products grew by 20%, mainly in Europe. “Many people are dedicated to eating organic products that do not have pesticides, no GMOs, soy or palm oil, no preservatives, no colorings …”.
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Pacari Organic Cereal has corn and wheat flakes, and chocolate. Another innovative product that emerged together with the cereal is the Pacari Organic Muesli, based on oat flakes and whole wheat, crispy rice, nuts and chocolate. “People trust us a lot as a brand; we have won this in 20 years of experience. We are creators of sustainable and healthy fashions for people … ”, says Peralta. (I)
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